Distinctive, contemporary, and high-quality - this is ALEX YVN, a reflection of Armenian fashion. We design clothing from timeless basics to trend-driven pieces, while remaining true to the highest quality standards.
Our brand is made in Armenia, blending local craftsmanship, advanced technologies, and meticulous design.
OUR HISTORY
It all started with a curiosity that grew into an idea, and then into confidence. ALEX YVN was born from a desire to create a new Armenian fashion - equal to global brands, but speaking in our own voice. In February 2018, Alex Retail Company was founded by Astghik Aleksanyan, becoming a symbol of style and identity. Today, ALEX YVN offers clothing for women, men, and children - made in Armenia, available in various markets, and crafted with love.
At ALEX YVN, we believe fashion is more than what you wear - it's a way to tell your story, to express your identity, strength, and sense of style. Our goal is to inspire women and men to embrace their individuality and express their true selves with confidence and pride.
We believe Armenia can create fashion that stands alongside the world’s best - and our mission is to do just that, with love, faith, and deep responsibility.
Astghik Aleksanyan, Founder of ALEX YVN
OUR PRODUCTS
. Expertly crafted sportswear sets
. Essential and trend-forward clothing for all seasons
. Premium underwear, accessories, and socks
Our goal is to create clothing that resonates with individuality, taste, and lifestyle.
#alexpeople
