Privacy Policy


This privacy policy has been compiled by “Alex Retail Company” LTD (address: 127/21 Arshakunyats str., 0015 Yerevan, Armenia), hereinafter referred to as “We” to better serve those who are concerned with how their “Personal data” is being used on this website. The legislation of the Republic of Armenia is the applicable law for the content of this website and this Privacy Policy. All the terms used on this website will be interpreted as defined in Republic of Armenia Law “On protection of personal data”.
Personal data, as described in the applicable Law, is any information relating to a natural person, which allows or may allow for direct or indirect identification of a person's identity.
Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personal data in accordance with our website.

How we collect information?

We collect several kinds of information about you, when you visit this site, purchas our products, open a personal account, subscribe to newsletters. The information includes: your name, physical address, e-mail address, telephone number, age, delivery address/billing address, payment method details.

How data will be used?

  • The data will be used for the following:
  • to fulfill your order and notify you about its current state,
  • to improve this e-store and our services to you,
  • to send you some information about products, services, details of promotions and special offers from us.

Your personal information is protected

Your personal information is contained behind secured networks and is only accessible by a limited number of persons (employees of the company) who have special access rights to such systems, and are required to keep the information confidential.

Third-party disclosure

In some cases, we may contact with other companies to provide certain services, including credit card processing, shipping, market research and promotions management. We provide these companies only with the information they need to perform their services. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with others.
We may also disclose specific information in response to court order or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation.


Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser, if you allow. They enable the website or service provider systems to recognize your browser and help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services, keep track of advertisements and compile aggregate data about site traffic and site interactions.
When a Do Not Track (DNT) browser mechanism is in place, we honor do not track signals and do not track, plant cookies, or use advertising. Look at your browser's Help Menu to learn the correct way to modify your cookies.

Privacy of children

Our site is not intended for use by children under the age of 13, and we will not collect any information from any person below the age of 13.


Google's advertising requirements can be summed up by Google's Advertising Principles.
We use Google AdSense Advertising on our website and have implemented the following:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We, along with third-party vendors such as Google use first-party cookies and third-party cookies or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out

You can restrict or stop the display of ads based on the information collected in the following ways:

  • Set preferences for how Google advertises to you using the Google Ad Settings page,
  • Opt out by visiting the Network Advertising Initiative Opt Out page,
  • Opt out by using the Google Analytics Opt Out Browser add on.

You can visit our site anonymously, i.e. no other personal information will be used and tracked except cookies.

We reserve a right to change the Privacy Policy unilaterally at any time without prior notice.

You will be notified of any Privacy Policy changes via email if you are subscribed to a newsletter.

Contact us:

If there are any questions regarding this privacy policy, you may contact us using the information below.
Armenia, Yerevan, 0015
Arshakunyats str.127/21